Our Philosophy

At Ablaze our stakeholders are at the core of our business and the activity that takes place. Our team, our partners and our suppliers all play a vital role in our ability to deliver quality solutions for our customers. We understand it takes a team of skilled, passionate and dedicated individuals to deliver the level of service that our customers expect. We believe that we have the best people on board to achieve this. We will also continue to employ and work alongside the best people in the industry to ensure we deliver quality. Research & Development is also key to the ongoing improvement of our products and services so a significant investment has been made to ensure we are working with the best technology and the latest software releases.

Our Aim

To achieve constant growth through consistently delivering the best mobile and barcoding solutions matched only by our extraordinary level of service which our customers frequently comment upon. How we intend to achieve this is through clearly understanding what it is our customers need and continually improving on the solutions we build and deliver to meet those expectations. In some cases we hope to also exceed those expectations.

Our Consultants

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Penny Anderson

Project Management
Business Analysis
Scoping & Documentation

Penny consistently brings organization to chaotic and busy situations. She is directly responsible for our company having a good reputation with clients she has worked with through her ability to communicate clearly and in a timely fashion. An intelligent, thinking and clear-minded person, her ability to pro-actively influence and manage situations, allow her to focus on the important issues at hand.

Ray Francis Mug Shot

Ray Francis

Certified Six Sigma Black Belt
Process building and improvement
Strong focus on “voice of the customer”

Ray is a highly experienced supply chain practitioner with twenty-five years experience in improvement of Supply Chain functions in NZ and overseas. His experience as a process builder combined with his pragmatic approach to business has afforded him much success in change management roles. He has sound skills in warehouse management, purchasing, forecasting, customer services and procurement. Ray is an experienced business manager with a sound understanding of financial areas of business management and has proven success in building high performing teams.

Careers and Internships

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Our recruitment philosophy is based on monitored growth of our business and only hiring the skills as absolutely necessary in order to grow our business. Therefore we look at the areas that produce the most growth, compare that to our current resources in that area and recruit the skills accordingly. This may be in the form of a part-time Ablaze Software takes particular pride in offering work experience and internships to students who are either currently studying software enginerring degrees or post graduates looking for work. We have in the past sponsored the Faculty of Engineering at the University of Auckland to assist with developing knowledge for the future of the industry. While there are no vacancies currently please continue checking the site for future positions that become available.


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We are involved in a number of industry bodies including RFID Pathfinders Group and the New Zealand Software Association. As part of our commitment to supporting education and research and development in the computer engineering sciences we are an Industry Sponsor through various Universities and we frequently engage 3rd and 4th year students and post grad students for selected projects to assist them meeting their work experience requirements. Enquire about opportunities.